Laft Rebranding Animation
We helped with revealing the new visual identity for Laft, this involved creating an animation that perfectly captured the brand's essence.
Motion Graphics
Brand Reveal
Know More
Brand reveal animation that perfectly captures the renewed brand's new essence.
Laft Brand Reveal Animation
When Laft underwent a significant brand renewal, with their new identity meticulously crafted, our team was brought in to develop the brand reveal animation. The challenge was to take the new static brand elements and philosophy and translate them into a dynamic visual piece that would effectively introduce Laft's transformed essence to their audience.
The Objective for Our Animation:
The Objective for Our Animation:
Our primary goal was to create an animation that would:
Clearly and excitingly unveil Laft's new visual identity.
Convey the core feeling and direction of their renewed brand.
Generate positive anticipation and understanding for the "new" Laft.
Ensure the reveal was memorable and set the right tone for their evolved market presence.
To achieve this, our approach focused on:
Understanding the Core Essence: We began by thoroughly digesting the new brand guidelines and strategy developed for Laft. Our aim was to deeply understand the intended "new essence"—the personality, values, and key messages Laft wished to project—so our animation could be a faithful and impactful extension of this.
Developing the Narrative and Visual Language for Motion: We conceptualized a narrative arc for the animation that would tell a story of transformation or emergence, fitting for a brand reveal. Key considerations included:
Motion Design: How could movement itself (fluid, sharp, energetic, sophisticated) reflect Laft's new character? We designed transitions and animations that would bring the new logo, color palette, and typography to life in a way that felt inherent to the new brand.
Pacing: The rhythm of the animation was carefully considered to build intrigue and deliver a satisfying reveal, maintaining viewer engagement throughout.
Key Features of the Reveal Animation:
Key Features of the Reveal Animation:
The final animation for Laft aimed to:
Seamlessly integrate the new brand assets.
Visually articulate the shift from the old to the new, or simply establish the new with confidence.
Create a distinct mood and atmosphere that resonated with Laft's strategic repositioning.
Deliver a clear, concise, and impactful introduction to the renewed brand.
Outcome
Outcome
The brand reveal animation served as a dynamic spearhead for Laft's launch of their new identity. It provided an engaging and easily shareable medium to communicate the change, translating the foundational work of the branding agency into a motion piece designed to capture attention and clearly present the essence of the renewed Laft. Our focus was on ensuring this critical first visual touchpoint was compelling, clear, and true to their evolved brand.
More Works
More Works
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Laft Rebranding Animation
We helped with revealing the new visual identity for Laft, this involved creating an animation that perfectly captured the brand's essence.
Motion Graphics
Brand Reveal
Know More
Brand reveal animation that perfectly captures the renewed brand's new essence.
Laft Brand Reveal Animation
When Laft underwent a significant brand renewal, with their new identity meticulously crafted, our team was brought in to develop the brand reveal animation. The challenge was to take the new static brand elements and philosophy and translate them into a dynamic visual piece that would effectively introduce Laft's transformed essence to their audience.
The Objective for Our Animation:
Our primary goal was to create an animation that would:
Clearly and excitingly unveil Laft's new visual identity.
Convey the core feeling and direction of their renewed brand.
Generate positive anticipation and understanding for the "new" Laft.
Ensure the reveal was memorable and set the right tone for their evolved market presence.
To achieve this, our approach focused on:
Understanding the Core Essence: We began by thoroughly digesting the new brand guidelines and strategy developed for Laft. Our aim was to deeply understand the intended "new essence"—the personality, values, and key messages Laft wished to project—so our animation could be a faithful and impactful extension of this.
Developing the Narrative and Visual Language for Motion: We conceptualized a narrative arc for the animation that would tell a story of transformation or emergence, fitting for a brand reveal. Key considerations included:
Motion Design: How could movement itself (fluid, sharp, energetic, sophisticated) reflect Laft's new character? We designed transitions and animations that would bring the new logo, color palette, and typography to life in a way that felt inherent to the new brand.
Pacing: The rhythm of the animation was carefully considered to build intrigue and deliver a satisfying reveal, maintaining viewer engagement throughout.
Key Features of the Reveal Animation:
The final animation for Laft aimed to:
Seamlessly integrate the new brand assets.
Visually articulate the shift from the old to the new, or simply establish the new with confidence.
Create a distinct mood and atmosphere that resonated with Laft's strategic repositioning.
Deliver a clear, concise, and impactful introduction to the renewed brand.
Outcome
The brand reveal animation served as a dynamic spearhead for Laft's launch of their new identity. It provided an engaging and easily shareable medium to communicate the change, translating the foundational work of the branding agency into a motion piece designed to capture attention and clearly present the essence of the renewed Laft. Our focus was on ensuring this critical first visual touchpoint was compelling, clear, and true to their evolved brand.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Laft Rebranding Animation
We helped with revealing the new visual identity for Laft, this involved creating an animation that perfectly captured the brand's essence.
Motion Graphics
Brand Reveal
Know More
Brand reveal animation that perfectly captures the renewed brand's new essence.
Laft Brand Reveal Animation
When Laft underwent a significant brand renewal, with their new identity meticulously crafted, our team was brought in to develop the brand reveal animation. The challenge was to take the new static brand elements and philosophy and translate them into a dynamic visual piece that would effectively introduce Laft's transformed essence to their audience.
The Objective for Our Animation:
Our primary goal was to create an animation that would:
Clearly and excitingly unveil Laft's new visual identity.
Convey the core feeling and direction of their renewed brand.
Generate positive anticipation and understanding for the "new" Laft.
Ensure the reveal was memorable and set the right tone for their evolved market presence.
To achieve this, our approach focused on:
Understanding the Core Essence: We began by thoroughly digesting the new brand guidelines and strategy developed for Laft. Our aim was to deeply understand the intended "new essence"—the personality, values, and key messages Laft wished to project—so our animation could be a faithful and impactful extension of this.
Developing the Narrative and Visual Language for Motion: We conceptualized a narrative arc for the animation that would tell a story of transformation or emergence, fitting for a brand reveal. Key considerations included:
Motion Design: How could movement itself (fluid, sharp, energetic, sophisticated) reflect Laft's new character? We designed transitions and animations that would bring the new logo, color palette, and typography to life in a way that felt inherent to the new brand.
Pacing: The rhythm of the animation was carefully considered to build intrigue and deliver a satisfying reveal, maintaining viewer engagement throughout.
Key Features of the Reveal Animation:
The final animation for Laft aimed to:
Seamlessly integrate the new brand assets.
Visually articulate the shift from the old to the new, or simply establish the new with confidence.
Create a distinct mood and atmosphere that resonated with Laft's strategic repositioning.
Deliver a clear, concise, and impactful introduction to the renewed brand.
Outcome
The brand reveal animation served as a dynamic spearhead for Laft's launch of their new identity. It provided an engaging and easily shareable medium to communicate the change, translating the foundational work of the branding agency into a motion piece designed to capture attention and clearly present the essence of the renewed Laft. Our focus was on ensuring this critical first visual touchpoint was compelling, clear, and true to their evolved brand.
More Works
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?