Designing Treats That Bark and Meow with Style
Pawsitive Treats, a pet food brand dedicated to delivering quality and care, approached us to create a visual identity that resonates with pet owners. They wanted a brand that feels fun, warm, and trustworthy—something that reflects the joy pets bring to our lives.
Our challenge was to design an identity that balances playful energy with a premium feel, ensuring it appeals to both pet owners and retailers alike. From packaging to digital assets, the goal was to make every aspect of the brand instantly recognizable and pawsitively lovable.
A Tail-Wagging Brand Identity
We crafted a vibrant and approachable identity for Pawsitive Treats. The logo features bold, friendly typography, capturing the warmth of the brand. The color palette combines earthy tones with pops of vibrant hues, evoking the natural ingredients and the excitement pets bring to our lives.
Illustrations of playful pets and simple, clean icons were used across packaging and branding materials to make the visuals feel lively and fun. The final identity is flexible enough to work on everything from digital ads to in-store displays while maintaining a cohesive look.
With this fresh identity, Pawsitive Treats is ready to win over pet owners’ hearts—and their pets’ tails.
